Schreiner University
Student Organization Manual

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Useful Resources:   Some ABCs of Creative Campus Advertising

‘A’ boards…sometimes called sandwich boards
Activities that lead up to an event
Announcements before programs, meetings, other campus events
Answering machine messages
“Ask Me” buttons
Balloons
Banners…be creative (Use bed sheets, have a contest, hang in new approved places)
Bathrooms stall advertising..posters, fliers or newsletters
Book covering advertising…printing with information and give away
Bookmarks
Bookstore bag fliers
Bulletin board displays
Bumper stickers
Business cards that look like tickets for the event
Buttons
Cafeteria tray liners
Calendars (weekly, monthly, semesterly or yearly)
Campus announcements section of the newspaper
Campus newspaper inserts
Candy giveaway with information attached
Cash register posters around campus
Casino chips with advertising on them
Classified ads in the newspaper
Clothesline posters
Coffee mugs
Helium balloons
Highlighters printed you can give away
Hot air balloons
Hotline…advertise a number students can call to get a recorded message
Ice scrapers
ID Holders
Key chain giveaways
Kites with information on or attached to
Laminated memo boards
Laundry machine advertising…people have time to waste
Letters to campus organizations
Logos that you use on all events
Mail packages to some students…they love getting boxes
Mail postcards to students
Mailbox stuffing
Mailing an invitation to students
Mailing to fraternity or sorority social chairs
Mannequins holding a sign
Messages attached to candy or another type of giveaway
Messages on the corner of classroom chalkboards
Mock tail booth….make drinks and advertise an upcoming event
Multiple colors of the same flier hung next to each other
Napkins printed with information
Newspaper articles and interview
Noon teasers/attention getters
Paint a vehicle and drive it around campus
Sky writing
Smile pins…passes
Solicitation table before an event
Something stupid on a campus sign…this is a publicity stunt for…
“Song” routines in high traffic areas
Speak at campus meetings, residence hall meetings, club meetings, Senate, etc.
Squeeze bottles
Stairwell advertising
Stickers
Stickers with event info you can put on your calendar
Streamers or flags advertising an event
Stuffed animals on campus
Stunts in places where many people are gathered
T-shirts advertising an event
Table tents
Teasers
Temporary tattoos
Tents
Themes
Trash can posters
Velcro banners you can change for various programs
Vending machine advertising…on the machine and in the product inside
Video tapes…play in high traffic areas
Voice mail
Wallet size schedules or calendars
Word of mouth
Zebra’s …I had to have something that started with a Z

Adapted from "200 Ideas to Creatively Advertise Events on Campus" by Brian Borski at the University of Dallas.

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